The Skills Library · Vol. 01

A senior marketing strategist for your ad accounts.

1ClickReport connects Claude to your Google Ads, Meta, GA4, GSC, and Stripe. Then 17 expert skills teach Claude how to actually use that data — like a strategist who's spent two decades inside ad accounts.

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17
Expert Skills
12
Named Frameworks
23
Industry Benchmarks
6
Country Playbooks
Field Report

Same prompt. Same data.
Different Claude.

A real audit on a real Dubai pediatric clinic. Both have the 1ClickReport MCP connected. Only one has the Account Audit skill installed.

“Audit my Google Ads account and tell me the top 5 things to fix.”

Without Skill

Solid summary, missed the real problem.

Identified Quality Score issues, zero-conversion keywords, and ad-group bloat. Useful, but treated all 704 conversions as real leads.

  • Flagged 6 keywords with Quality Score 1–4
  • Pause 4 zero-conversion keywords (∼140 AED/mo)
  • Split the 33-keyword ad group into themed groups
  • Add ads to thin ad groups
  • Clean up 30 zero-impression keywords
With Skill Installed

Caught the bug 90% of agencies miss.

Health Score 48/100. Weighted scorecard across 7 categories. 30-day fix plan with one finding that changes the whole conversation.

  • Conversion tracking is broken — 700 of 704 “conversions” are WhatsApp button clicks, only 4 are forms.
  • Specific competitors leaking budget: amber clinic, mediclinic, nmc — named with AED amounts.
  • Calculated annual leak: AED 1,200–1,800/year.
  • 4 keywords burning AED 151/mo with double penalty (low QS + zero conv).
  • 30-day fix plan broken into Week 1–4 with effort estimates.
The killer finding: the account’s reported AED 6.64 cost-per-conversion maps to AED 30–60 per real patient — because most tracked “conversions” are button clicks, not booked appointments. The bidding algorithm has been optimizing the wrong thing for months.

Both Claudes had the same data. The skill knew where to look.

How it works

Two parts. Both essential.

Claude on its own is a smart generalist. Plug in your data and a domain framework, and it becomes something else entirely.

i.

Live data via MCP

Connect Google Ads, Meta, GA4, GSC, and Stripe in 5 minutes. Claude can now query your real numbers in real time — campaigns, conversions, search terms, audiences, MRR.

Replaces: manual exports, screenshot-pasting,
"give me my campaign metrics" Looker dashboards.
+
ii.

Expert skills

17 ready-made playbooks Claude reads as instructions: when to scale, when to pause, what good looks like, how to write the report. Built on Perry Marshall, Avinash Kaushik, Pilothouse, and 9 more frameworks.

Replaces: generic AI answers, vague prompting,
"act as a senior marketer" hacks.

Together: a senior strategist for every account you run.

One subscription. One install. Skills auto-activate when you ask for an audit, a weekly review, or a budget reallocation.

How to use

Three steps. Sixty seconds.

Download a skill, drop it into Claude, ask any question. Claude auto-detects when to use the skill — no slash commands required.

i.

Download a skill

Click any “Download→” button below. Each skill is a small ZIP (~5 KB) containing the framework Claude reads as instructions.

Files save to your Downloads folder by default. No unzipping needed — Claude reads the ZIP directly.

ii.

Add it to Claude

In claude.ai, open the customization menu and drop in the ZIP:

Quick alt: in any chat, click +SkillsAdd skill. Active for that chat only.

iii.

Ask Claude anything

Skills auto-trigger on relevant prompts. Try:

Audit my Google Ads account
Generate this week’s client report
Verify it loaded: type / in any chat — the skill appears in the menu.
The Library

17 skills. All included.

Each one is a complete framework — not a prompt. Claude triggers the right skill automatically when you ask the right question.

No. 01 · Google Ads

Account Audit

7-category health score (0–100). Catches conversion-tracking bugs, budget leaks, and Quality Score collapses in 60 seconds.

Perry Marshall 80/20
Download →
No. 02 · Google Ads

Bidding Strategist

The bidding-strategy ladder: when to switch from MAX_CLICKS to MAX_CONVERSIONS to TARGET_CPA. Specific thresholds, not vibes.

Decision Tree
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No. 03 · Google Ads

Campaign Builder

Builds new search campaigns from a brief. Themed ad groups, tight match types, RSA copy that hits 30/90 character limits.

Builder
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No. 04 · Google Ads

Keyword Researcher

Long-tail 6-word phrases that convert 11× higher. Intent categorization (buy / compare / learn), competitive gap analysis.

Neil Patel Method
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No. 05 · Google Ads

Performance Analyzer

Deep campaign analysis using the 80/20. Finds the 5% of keywords driving 95% of spend. Quality Score impact, device breakdown.

Perry Marshall 80/20
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No. 06 · Meta Ads

Account Audit

Account, campaign, ad set, and creative-level audit. Catches bid strategy mismatches, audience overlap, and creative fatigue.

Audit
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No. 07 · Meta Ads

Audience Strategist

Picks lookalikes, custom audiences, and interest stacks based on your CRM data and best-performing customers.

Targeting
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No. 08 · Meta Ads

Budget Allocator

Reallocates across ad sets based on real CPA, not Meta’s default optimization. Stops Meta from over-spending its favourite ad set.

Allocation
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No. 09 · Meta Ads

Creative Auditor

Why your Meta creative underperforms. Hook strength, scroll-stop probability, value-prop clarity. Per-creative recommendations.

Creative
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No. 10 · Meta Ads

Performance Analyzer

Deep ad-set and creative analysis. Finds the winning combinations, surfaces fatigue early, ranks by marginal ROAS.

Analysis
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No. 11 · Meta Ads

Scaling Playbook

The Pilothouse 3-3-3. When to duplicate winning ad sets, when to hold, when to budget-hammer. Specific triggers and thresholds.

Pilothouse 3-3-3
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No. 12 · Cross-Channel

Cross-Channel Budget Optimizer

Where does the next $1k go — Google or Meta? Looks at marginal CPA, saturation, and channel-specific ROAS.

Allocation
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No. 13 · Agency

Account Audit

The full client-facing audit. Cross-channel, with executive summary and prioritized action plan. Drop into Notion or PDF.

Client-Facing
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No. 14 · Agency

Budget Optimizer

Across all clients, where’s the budget being misallocated? Surfaces the cross-account moves a CFO would make.

Multi-Client
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No. 15 · Agency

Client Report

Branded monthly report for the client deck. Executive summary, KPIs, narrative. Outputs in the format your agency uses.

Reporting
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No. 16 · Agency

Search Term Optimizer

Bulk search-term cleanup across every client account. Standardizes negative-keyword lists, finds duplicate waste.

Multi-Client
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No. 17 · Agency

Weekly Review

Generates the Friday client report. Headline metrics, what changed, what you’re doing about it. Reads like McKinsey, not GPT.

Reporting
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Get started

One trial. Everything included.

7-day free trial. All 17 skills. Live data via MCP. Cancel anytime.

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