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Stop calculating ROAS in a spreadsheet.
1ClickReport pulls your live Google & Meta numbers and tells you your real ROAS — and where budget is leaking — by just asking in plain English.
How to calculate ROAS
ROAS = Revenue from ads ÷ Ad spend. If you spent $2,000 and earned $8,000, your ROAS is 4.0× (400%) — $4 back for every $1 spent. ROAS is a revenue ratio, not profit — which is why breakeven ROAS matters.
What is breakeven ROAS?
Breakeven ROAS = 1 ÷ profit margin. At a 50% margin you need a ROAS of 2.0 just to not lose money; at 25% margin you need 4.0. A "4× ROAS" is great for a high-margin SaaS and a loss for a thin-margin retailer — always compare to your breakeven, not a generic benchmark.
What is a good ROAS?
The common rule of thumb is 4:1, but it depends entirely on your margin. Use the calculator above with your real margin to see whether your ROAS is actually profitable. Then track it live instead of recalculating every week.
Frequently asked questions
Is ROAS the same as ROI?
No. ROAS = revenue ÷ ad spend (gross). ROI = profit ÷ total cost. ROAS is easier to read in ad platforms; ROI is the truer profitability measure because it accounts for margin.
What ROAS do I need to be profitable?
At least your breakeven ROAS (1 ÷ margin). Above it = profit, below it = loss. Enter your margin above to see your exact breakeven.
Does this calculator store my data?
No. It runs entirely in your browser — nothing is sent or saved.