Quick answer: AgencyAnalytics now sells one plan at $20 per client per month on annual billing, with unlimited users, white-label and custom domain included; the old $79 Freelancer, $179 Agency and $359 Plus tiers are gone. That makes it cheap at five clients and expensive at fifty. The strongest alternatives in 2026 are 1ClickReport (from $25/month, an AI analyst that works inside Claude and ChatGPT and can act on campaigns), Looker Studio (free, Google data only), Supermetrics (from €39/month, data pipes rather than reports), Databox (from $64/month), DashThis (from $44/month) and Whatagraph (from €699/month). AgencyAnalytics has no MCP server, so if you want to ask your data questions in Claude, you need an MCP-native tool.
This page replaces four older articles we published on AgencyAnalytics: the alternatives roundup, the pricing breakdown, the head-to-head and the "does it have an MCP server" explainer. They disagreed with each other and, after AgencyAnalytics changed its pricing model, they were all wrong about the price. Everything below was re-checked against the vendors' own pricing pages on 2 September 2026, and the sources are listed at the end.
AgencyAnalytics pricing in 2026: one plan, $20 per client
AgencyAnalytics' pricing page now says "One plan. Every feature. Every client." The Core plan is priced per client: $20 per client per month when billed annually. The page does not publish the monthly-billing price, but it notes a 20% annual discount, which puts monthly billing at roughly $25 per client. Every plan includes unlimited data sources, unlimited reports and dashboards, unlimited staff and client users, white-label branding and a custom domain. Two add-ons are priced separately: an AI Tracker (beta) at $20.83 per month per 250 credits and a Rank Tracker at $41.67 per month per 500 keywords, both on annual billing. Agencies with 25 or more clients are pushed to a custom Enterprise quote.
If you remember the Freelancer ($79 for 5 clients), Agency ($179 for 15) and Plus ($359 for 50) tiers, or the white-label upsell that forced freelancers onto the $179 plan, those are gone. The new model is simpler and, for small rosters, cheaper. It is also perfectly linear, which is the whole story of what it costs at scale.
| Clients | AgencyAnalytics, annual billing | Per year | Note |
|---|---|---|---|
| 3 | $60/mo | $720 | Cheaper than every dashboard tool below except Looker Studio |
| 5 | $100/mo | $1,200 | Roughly the price of 1ClickReport Team |
| 10 | $200/mo | $2,400 | About the price of 1ClickReport Agency |
| 15 | $300/mo | $3,600 | The old Agency-tier ceiling |
| 25 | $500/mo, then custom | $6,000+ | Enterprise quote starts here |
| 50 | $1,000/mo or custom | $12,000+ | Add-ons and rank tracking on top |
One definition matters: AgencyAnalytics counts a client, not a campaign or an ad account. A client with a Google Ads account, a Meta account and a GA4 property is one client. That is generous compared with tools that meter data sources, and it is why the per-client model is hard to beat below ten clients.
Comparing tools? The fastest way to judge any of them is your own data.
1ClickReport connects your Google Ads, Meta, GA4, Search Console, Shopify and Stripe in about 60 seconds, then answers in plain English inside Claude, ChatGPT or your browser. Point it at your real numbers and you will know in five minutes whether it beats what you use today.
Why agencies look for an AgencyAnalytics alternative
AgencyAnalytics is a mature, reliable product. Thousands of agencies use it to send a branded monthly report to every client, and it does that job well: 80-plus integrations, polished white-label dashboards, scheduled PDFs, a client portal. The searches for an alternative come from three recurring situations, none of which is "it is bad".
The bill scales with headcount, not with value. At $20 per client the cost is linear. An agency that grows from 10 to 40 clients quadruples its reporting bill without getting a single new capability. Above 25 clients the price is a negotiation.
Dashboards show what happened, not why. A report with thirty widgets still leaves someone on your team to answer "why did this client's leads drop last week?" The work of interpretation stays manual, and it is the expensive part.
Reporting tools are read-only. When the report says a campaign is wasting money, you still open Ads Manager and fix it by hand. A growing number of agencies want the tool that found the problem to be able to act on it, with a human approving each change.
AgencyAnalytics alternatives compared (prices verified 2 September 2026)
Starting prices are the lowest paid tier on each vendor's pricing page today, on the billing term shown. Whatagraph and Supermetrics price in euros. Where a vendor does not publish a price, we say so rather than guess.
| Tool | Starting price | Pricing model | Best for | The limitation to know |
|---|---|---|---|---|
| AgencyAnalytics | $20/client/mo, annual | Per client, everything included | Branded monthly reports to many clients | Linear cost; read-only; no MCP |
| 1ClickReport | $25/mo Solo ($20 annual); $99 Team; $199 Agency | Flat per plan, capped by connected accounts and seats | Asking your data questions in Claude or ChatGPT, then acting on them | 10 integrations, not 80; white-label only on Agency |
| Looker Studio | Free | Free; paid connectors for non-Google data | Google-only reporting on a budget | You build everything; Meta and others need a paid connector |
| Supermetrics | €39/mo annual (€49 monthly) | Per data source and destination | Piping data into Sheets, Looker Studio or a warehouse | Not a report; you still need a visualisation layer |
| Databox | $64/mo annual ($76.80 monthly); free tier with 3 sources | Per plan plus $5.60 per extra source | Goal-tracking KPI scorecards | White-label is a paid add-on below the Custom plan |
| DashThis | $44/mo for 3 dashboards | Per dashboard | Fast, template-driven client reports | $139 for 10 dashboards, $279 for 25 |
| Whatagraph | €699/mo annual (Max plan) | Credits, unlimited users | Polished cross-channel reports for larger agencies | Entry price is enterprise-level |
Two regional and connector-only options did not make the priced table because their pricing pages could not be verified today: Reportei, popular with Brazilian and Spanish-speaking agencies, and Porter Metrics, a low-cost connector for Looker Studio. Both have their own comparison pages on this site.
The seven, one at a time
1. 1ClickReport: the analyst, not the dashboard
1ClickReport is an AI marketing analyst with a native MCP server. You connect Google Ads, Meta Ads, GA4, Search Console, Shopify, Stripe, Mixpanel and Google Keyword Planner once, then ask questions inside Claude, ChatGPT or the web app: "Which client's Google Ads spend was wasted this month?", "Why did organic leads drop for this account?" The analyst pulls live data through 75 MCP tools, argues from the numbers, and commits to one recommendation with a decision rule instead of a list of options. It verifies pixels and conversion tracking in a real browser before it trusts a number, remembers each client between sessions, and builds designed monthly, paid-media and SEO reports from the data in minutes.
Pricing: Solo is $25/month ($20 annual) with the full analyst and up to 2 connected accounts per data source. Team is $99/month ($79 annual): 10 connected accounts per source, 5 seats, campaign creation and editing on Google and Meta behind an approval card, monitoring agents, designed reports and workbooks, SEO Autopilot. Agency is $199/month with 20 seats, uncapped accounts and white-label reporting. 7-day free trial, no card. Current plans.
Best for: agencies and in-house teams that want answers and actions, not more dashboards to read. The limitation: ten integrations against AgencyAnalytics' eighty, and white-label lives on the Agency plan. If a client's report depends on call-tracking or email-platform data, AgencyAnalytics covers it and 1ClickReport does not yet.
2. Looker Studio: free, and you pay in hours
Google's report builder is free and connects natively to GA4, Google Ads and Search Console. The catch is everything else: Meta, LinkedIn, TikTok and most non-Google sources need a paid connector, and every report is built by hand. For a Google-only client on a budget it is hard to argue with. For an agency roster it becomes a maintenance job. See Looker Studio alternatives.
3. Supermetrics: plumbing, not a report
Supermetrics moves marketing data into Google Sheets, Looker Studio, BigQuery or a warehouse. Starter is €39/month on annual billing (€49 monthly) for 3 data sources, 1 destination and 1 user; Growth is €159/month annual for 7 sources; Pro €399/month annual for 10. It is the right choice when you already own the visualisation layer and want raw control. It moves you in the opposite direction if you left AgencyAnalytics to reduce setup. See Supermetrics alternatives and what Supermetrics actually costs.
4. Databox: KPI scorecards with a free tier
Databox is built around goals and scorecards. There is a genuinely useful free tier with 3 data sources; Analyst is $64/month on annual billing ($76.80 monthly) with 5 sources; Pro $159/month annual with unlimited additional sources at $5.60 each. White-label is a paid add-on on every plan except Custom, which matters for agencies. Strong for a KPI wall, less flexible than AgencyAnalytics for a bespoke client layout. See Databox alternatives and AgencyAnalytics vs Databox.
5. DashThis: the fastest branded report
DashThis prices per dashboard: $44/month for 3, $139 for 10, $279 for 25, with unlimited users and white-label on every plan. Onboarding is quick and the templates are good. The per-dashboard model is the constraint: at 25 clients it costs more than AgencyAnalytics' per-client price for the same roster. See 1ClickReport vs DashThis.
6. Whatagraph: premium presentation, enterprise entry price
Whatagraph's visualisations are among the best in the category and every plan includes unlimited users and white-label. Its pricing page now lists only a Max plan at €699/month on annual billing and a custom Prime plan. That is a fit for larger agencies with a dedicated reporting function, and out of range for most of the people searching for an AgencyAnalytics alternative. See 1ClickReport vs Whatagraph.
7. Reportei and Porter Metrics
Reportei is the default in Brazil and much of Latin America, with Portuguese and Spanish support and a familiar dashboard-and-PDF model. Porter Metrics is a low-cost connector that feeds Looker Studio rather than a product in itself. Neither publishes a pricing page we could verify today, so check the vendor before you plan a budget around them.
AgencyAnalytics competitors by agency size
Freelancer with 1 to 5 clients. AgencyAnalytics at $20 to $100 a month is now a fair price and includes white-label, which it used to gate. 1ClickReport Solo at $25 is the pick if you would rather ask questions than build reports, and Looker Studio is the pick if the clients are Google-only and your time is cheap.
Agency with 5 to 15 clients. AgencyAnalytics runs $100 to $300 a month. 1ClickReport Team at $99 ($79 annual) covers the same roster with 10 connected accounts per source, and adds the things a report cannot do: campaign changes behind an approval card, monitoring agents, tracking verification. DashThis at $139 for 10 dashboards is the fastest pure-reporting option.
Agency with 25 or more clients. AgencyAnalytics becomes a quote. 1ClickReport Agency is a flat $199 with uncapped accounts, 20 seats and white-label. Whatagraph at €699 is the presentation-first choice if reporting is a department in your agency.
Does AgencyAnalytics have an MCP server?
No. As of September 2026 AgencyAnalytics does not offer an MCP (Model Context Protocol) server. MCP is the open standard, published by Anthropic and now adopted by ChatGPT and most AI clients, that lets an assistant pull live data from a tool. AgencyAnalytics is accessed through its web app and its scheduled reports, not by asking Claude a question. Its AI Tracker add-on monitors AI visibility for your clients' brands; it does not expose your reporting data to an AI assistant.
| Dashboard tool (AgencyAnalytics) | MCP-native analyst (1ClickReport) |
|---|---|
| Open the web app, find the report | Ask the question inside Claude, ChatGPT or the app |
| Answers the questions someone built widgets for | Answers any question, across every connected client |
| You interpret the visuals | The analyst reasons and commits to a recommendation; you verify |
| Read-only | Creates and edits Google and Meta campaigns behind an approval card (Team and Agency) |
| Great for scheduled client PDFs | Great for investigation, plus designed reports when you need the deliverable |
Many agencies will run both: a dashboard platform for the monthly deliverable and an MCP-native analyst for the daily "why did this change?" work. If the question that brought you here was whether you can query AgencyAnalytics in Claude, the answer is no, and 1ClickReport is the tool built to do exactly that. Background: MCP for marketing, the complete guide.
AgencyAnalytics vs 1ClickReport, head to head
| AgencyAnalytics | 1ClickReport | |
|---|---|---|
| Pricing model | $20 per client per month (annual); custom above 25 clients | $25 Solo, $99 Team, $199 Agency; flat, with account and seat caps |
| 10 clients, annual billing | $200/mo | $79/mo Team or $199/mo Agency |
| Integrations | 80+ including SEO, call tracking, email, social | 10: Google Ads, Meta, GA4, Search Console, Keyword Planner, Stripe, Shopify, Mixpanel, WordPress, GitHub |
| Primary interface | Dashboards, scheduled PDFs, client portal | Conversation in Claude, ChatGPT or the app; designed reports and workbooks on Team |
| AI | AI Tracker add-on for brand visibility | The analyst is the product |
| Can it change campaigns? | No | Yes, on Team and Agency, every change created paused behind an approval card |
| Tracking verification | No | Watches pixels fire in a real browser before trusting a conversion number |
| White-label | Included | Agency plan |
| Users | Unlimited | 1 Solo, 5 Team, 20 Agency; clients get view-only access |
| MCP server | No | Yes, 75 tools |
| Trial | Free trial | 7 days, no card |
The honest summary: if your client relationship is a branded PDF every month across many platforms, AgencyAnalytics is the safer choice and its new pricing is fair below ten clients. If your team spends its time answering "why" and then fixing things in Ads Manager, 1ClickReport replaces both halves of that job, and its price stops growing at $199.
How to switch from AgencyAnalytics in five steps
- Export what clients have seen. Download the last three months of PDFs per client so there is a record of the numbers you reported.
- Connect the sources, not the dashboards. Historical data lives in Google Ads, Meta and GA4, not in AgencyAnalytics; any new tool reads the same history, typically 13 to 14 months back.
- Rebuild one client's report and reconcile it. Compare spend, conversions and revenue line by line. Differences almost always come from attribution windows, not from either tool being wrong.
- Run both for one cycle. Send the new report alongside the old one for a month. Ask each client which they read.
- Cancel at the renewal date. AgencyAnalytics downgrades and cancellations take effect at the next billing cycle; time the switch so you are not paying for both.
Frequently asked questions
How much does AgencyAnalytics cost in 2026?
$20 per client per month on annual billing, with unlimited users, white-label and custom domain included. Monthly billing is not listed on the pricing page; the stated 20% annual discount implies about $25 per client per month. Add-ons: AI Tracker at $20.83/month per 250 credits and Rank Tracker at $41.67/month per 500 keywords. Custom pricing above 25 clients. Checked 2 September 2026.
Does AgencyAnalytics still have the $79 Freelancer plan?
No. The Freelancer ($79, 5 clients), Agency ($179, 15) and Plus ($359, 50) tiers have been replaced by a single per-client plan. A freelancer with three clients now pays $60 a month instead of $79, and gets white-label included instead of paying $179 for it.
Is AgencyAnalytics worth it?
For an agency whose deliverable is a branded monthly report across many platforms, yes, especially below ten clients where $20 per client is fair. It becomes expensive above 25 clients and it cannot answer questions or act on campaigns, which is where the alternatives on this page differ.
What is the cheapest AgencyAnalytics alternative?
Looker Studio is free for Google data. Among paid tools with a product of their own, 1ClickReport Solo at $25/month ($20 annual) and DashThis at $44/month for three dashboards are the lowest entry points. Databox has a free tier limited to three data sources.
Is there a free AgencyAnalytics alternative?
Looker Studio, for GA4, Google Ads and Search Console. Meta and other non-Google sources need a paid connector such as Supermetrics or Porter Metrics, and you build every report yourself. Databox's free tier covers three data sources without white-label.
Does AgencyAnalytics have an MCP server?
No, as of September 2026. It is a dashboard-and-report platform accessed through its web app. To ask your marketing data questions in Claude or ChatGPT you need an MCP-native tool; 1ClickReport exposes 75 tools over MCP for exactly that.
Which alternative can change campaigns, not just report on them?
Reporting tools, AgencyAnalytics included, are read-only. 1ClickReport's Team and Agency plans can create and edit Google Ads and Meta campaigns from the conversation: every change is shown on an approval card and created paused, so nothing spends until you switch it on.
Can I switch without losing historical data?
Yes. The history lives in the source platforms, not in AgencyAnalytics. Any new tool reads the same Google Ads, Meta and GA4 history, typically 13 to 14 months back. What does not transfer is your custom dashboard layouts; export the PDFs before you cancel.
Sources
- AgencyAnalytics pricing, checked 2 September 2026
- Databox pricing, checked 2 September 2026
- Supermetrics pricing, checked 2 September 2026
- DashThis pricing, checked 2 September 2026
- Whatagraph pricing, checked 2 September 2026
- Model Context Protocol specification
- 1ClickReport pricing, current plans