Start with the decision, then choose the data and the workflow. These guides are designed for marketers who have an account to review or client work to deliver. Each includes a decision worksheet, a labeled worked example and a task you can use in 1ClickReport. You can read and download the worksheets without registering.
Choose the problem you have now
Google Ads
- Google Ads Budget Pacing: Audit Overspend Before You Change Budgets
A budget pacing audit separates normal daily variation from a campaign that is on course to miss the client’s monthly spending agreement.
- Why Did Google Ads CPC Increase? A Query-Mix Audit
Find whether CPC rose because auctions became more expensive or because spend shifted toward a different mix of searches.
- Lost Impression Share Due to Budget: Should You Spend More?
Use lost impression share as a diagnostic signal, then check marginal economics before approving extra spend.
- Performance Max Brand Traffic: Check What Your ROAS Is Buying
Separate branded demand from broader acquisition before treating a strong Performance Max ROAS as proof of new-customer growth.
- Google Ads Spam Leads: Audit Quality Before Cutting All Spend
Trace poor-quality leads back to search intent, geography and conversion signals instead of treating every submitted form as a customer opportunity.
Meta Ads
- Meta Ads CPM Increased: Diagnose Cost, Mix and Conversion Impact
A higher CPM is a starting point for analysis, not a sufficient reason to rebuild an ad account.
- Meta Link Clicks vs Landing Page Views: Find the Missing Visits
Investigate the gap between an ad click and a recorded landing-page visit before blaming the signup form.
- Meta Ads Add to Carts but No Purchases: A Checkout Audit
Separate purchase-event failures from genuine checkout friction before changing your creative or campaign objective.
- Meta Ads by Country: Allocate Budget Using Qualified CPA
Stop cheap traffic in one market from hiding the countries that actually generate usable leads or customers.
- Meta Ad Set Spending With No Conversions: Pause or Keep Testing?
Use the expected outcome, tracking health and accumulated evidence to decide whether an ad set deserves more time.
Measurement
- GA4 Unassigned Traffic: Audit Source and Medium Before Retagging
Find which source/medium combinations produce Unassigned traffic and whether the problem is classification, missing information or a broken journey.
- Meta vs GA4 Purchases: Reconcile the Gap Without Adding Them Together
Build an explanation of purchase-count differences using event definitions, attribution settings and actual order evidence.
- Shopify vs Meta ROAS: Reconcile Revenue Before Scaling Ads
Check whether revenue definitions, refunds and attribution explain the gap between a store report and Meta’s reported return.
- Stripe Trial-to-Paid Attribution: Connect Signups to Real Payments
Measure which signup cohorts become paying customers without treating a checkout visit, customer record or active trial as revenue.
- Signup Conversion by Country and Device: Find the Actual Drop-Off
Use a measured funnel to distinguish an audience problem from a mobile, language or authorization problem.
Choose the right amount of help
Use the free worksheet if you are checking one issue manually. Use the in-app AI Analyst when you want the relevant connected sources and the client’s saved context in the same investigation. If you already work in Claude or ChatGPT, use the MCP connection to bring your marketing data into that environment.
Creative Director helps turn the brief and reference assets into concepts for review. Search Autopilot supports search audits and content drafts with review before publication. Neither turns a proposed creative or article into a guaranteed business result.
What to have ready
- The right client and account permissions.
- The business goal, approved budget and date range.
- A clear definition of the conversion or outcome.
- Any missing quality, margin or operational evidence from the client.
Start with one task and a defined next review. A completed signup is not the same as a completed analysis, and a completed analysis is not proof that a recommendation has worked. Track the useful first result and the subsequent business outcome separately.